interior architecture + design

interior design melbourne II blue fruit studio

Boutique interior design studio in Melbourne. Focussing on thoughtful residential design.

When you walk into a building which I have designed,
the last thing I would want is for somebody to recognise it as

Blue Fruit is the studio of Virginia Blue,
and with over 25 years experience as a commercial and residential designer,
she has a formidable talent for listening, finding solutions
and creating living environments
which reflect's the owner's personality and lifestyle. 

Every home should have its own personality:
a reflection of who lives there.

That is the challenge for me as a Designer:
to understand the client’s personality
and to then design that into their home.



After graduating with a BA in Interior Design from Uni SA in 1991,
Virginia worked in large architectural practices across Australia,
always relishing the chance to practice design with a local flavour.

Working for the international architectural firms of Woods Bagot & Hassell, Virginia designed retail (David Jones, Myer), commercial (Commonwealth Bank H.O.), hospitality (Darwin + Adelaide Casinos), educational and public buildings (including lead Interior Architect for the Roma Mitchell Commonwealth Law Courts building), winning various commercial design awards.

From Darwin in the North to Adelaide in the South, and in the East Coast capitals, the huge variety of landscapes and lifestyles has provided constant inspiration for varied architectural responses.


From Commercial Interior Architecture to Residential Design

After a stint in London, Virginia returned to Australia and embarked upon Blue Fruit in 2004 to explore how residential building design can reflect both the user's needs, and the user's personality.

Based in Melbourne, Virginia continues to design residential projects both here and around Australia. 

It is the opportunity for responsive design which challenges her. Virginia's designs are also inspired by the surrounding landscape and context. She prides herself that her buildings are not recognisable as a "Blue Fruit formula", but are more about bringing to life the dreams of the client, to create a space in which they love to live.

You can catch a glimpse into her personality through her blog Glamour Drops.

{Before the lightbulb moment of realising that design was her destiny, Virginia studied a BA in Communications Studies (Uni SA 1986) with a career in personnel and training.
As she says, everything in life is "grist in the mill" and the industry taught her the art of listening to people: a very important element in a successful client-designer team.}


Design is not just
what it looks like and feels like.

Design is how it works.
— Steve Jobs